Successful networkers know that networking can be an incredible way to find referral partners, meet prospects, and make more money. Yet I still meet seasoned sales professionals who think networking is a waste of time. Every time I hear someone complain about how networking doesn’t work, I think, “You’re doing it wrong!”
I have a goal to attend a networking meeting of some sort every week and recommend the same for my coaching clients. When done right, networking can be an enormous income producing activity. But when you just go through the motions, networking CAN be an incredible waste of time. Successful networkers network with purpose; they attend every event with a specific plan of attack.