If you’re nervous about closing sales because you don’t want to be “pushy” or don’t want to feel like a “closer,” I get it. We work hard to build relationships with our prospects, and we don’t want to turn them off.
Too many salespeople avoid the “close” step of the sales cycle —just because closing makes them feel like… well, a salesperson.
If you’re not asking for the business, you’re doing yourself—and your prospect—a disservice.
The truth is, your close (or lack of one) could be costing you thousands. If you don’t know how to ask prospects for their business, they’ll find a competitor who does!
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