Not every salesperson needs to write sales proposals, but if you’re in a relationship-based sales cycle, there’s a good chance your client expects to see a proposal. And, your entire deal may hinge on this single document! Where do you even start?
If you want to craft the perfect sales proposal, you need to:
Have you ever had a deal get delayed due to a holiday? Decision-makers are traveling and offices are closed. Around a holiday, you can lose an entire week—and this happens multiple times a year!
Many salespeople assume they have 52 weeks a year to reach their sales goals. Nope! When a holiday rolls around, you can’t hit your weekly quota, and suddenly you’re playing catch-up. If you’re lucky, you can catch up before the next holiday—and the cycle repeats.
So, how can you be strategic about planning your sales goals for the year?
When was the last time you really examined your goals? As salespeople, we’re used to creating goals on a quarterly and annual basis. But the magic happens when we evaluate our goals and turn them into a plan.
Here’s the good news—creatinggoals is actually pretty easy.
There are three basic steps to achieving sales goals:
Know the numbers.
Look to the past.
Plan for the future.
Unfortunately, implementinga plan that will help you achieve that goal can be a little more painful. You need to have an honest talk with yourself—how are you going to take your sales goals and turn them into a realistic sales plan?
When I ask a sales manager how business is going, I usually hear a little pride in their voice as they say, “We’re totally slammed!” In the business world, people seem to think it’s cool to be buried up to their necks in work!
Hearing people brag about being slammed always makes me think of one of my favorite Tim Ferriss quotes:
You’re a salesperson. Can you admit it? I’ve met plenty of “recruiters,” “financial advisors,” “insurance agents,” and “loan officers” who tell me, “I really don’t see myself as a salesperson.”
This mentality even affects our job titles! There are hundreds of job titles that could be replaced with the word “salesperson” and be just as accurate—if not more accurate.
Let me start with a big, fat, bold statement: Being a salesperson is an honorable profession! So why are so many people in sales reluctant to admit that they’re in sales? And why don’t more businesses that rely entirely on sales embrace a sales culture?
If you’re nervous about closing sales because you don’t want to be “pushy” or don’t want to feel like a “closer,” I get it. We work hard to build relationships with our prospects, and we don’t want to turn them off.
Too many salespeople avoid the “close” step of the sales cycle —just because closing makes them feel like… well, a salesperson.
If you’re not asking for the business, you’re doing yourself—and your prospect—a disservice.
The truth is, your close (or lack of one) could be costing you thousands. If you don’t know how to ask prospects for their business, they’ll find a competitor who does!