What were you doing on January 24th, 2019? Personally, I have no idea what I was doing. It’s just a random date I picked. But I’ll bet someone reading this remembers that day vividly—for better or worse.
If you can remember January 24th, 2019, maybe you have a miraculous memory and can recall every day of your life. But it’s much more likely that something important happened in your life on that day. A moment that’s burned into your memory.
These defining moments are the subject of The Power Of Moments by Chip and Dan Heath. This book was my #1 book of 2017, and years later, I still recommend it to someone at least once a week. It’s simply one of the best books on customer service I’ve ever read.
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