Dew, I never feel like I can cross a customer off my list when they tell me “maybe.” How long do I keep calling these “maybe prospects”? -Christina
Good question! I struggled with this myself for a very long time.
One of my mantras is that a “yes” is great, a “no” is OK, but a “maybe” is a killer. Maybe prospects are much worse than a “no” because at least with a “no” we can let it go and move on. “Maybes” leave us in a state of lingering, hoping that they will indeed say “yes,” so we continue to call them month after month (or in some cases, week after week), essentially wasting our time.
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